Century-Old Yihong Fragrance Drifts over Europe! Yichang Tea Group Participated in "Overseas Tour of Chutian Good Tea"

When the mist and clouds of the Three Gorges meet the autumn breeze along the Rhine, and the oriental tea aroma blends with the romance of Paris's Left Bank, from October 2nd to 8th, Yichang Tea Group Co., Ltd. (hereinafter referred to as "Yichang Tea Group"), as a representative of the "Chutian Good Tea" brand, showcased its core branded products such as Yihong Congou Tea and Yichang Maojian at the Anuga Food Fair in Cologne, Germany, promotion events, and a promotion conference in Paris, France. Intentional orders were secured from multiple countries, and the century-old Yihong was propelled from "raw material export" to "brand going global."

Exhibition and Promotion: Precisely Meeting European Demand

At the Anuga Food Fair in Cologne, European distributors were attracted to the Yihong Congou Tea at the Yichang Tea Group's booth because of its "amber golden liquor and sweet, fruity aroma." Through one-on-one negotiations, products like the Yichang Maojian "Tea King" and the floral-scented Yihong reached preliminary cooperation intentions with German distributors. "European consumers are very interested in the layered floral and fruity notes of organic black tea, and that is precisely our competitive advantage," exclaimed Fu Junhe, General Manager of the Brand Marketing Center at the Yichang Tea Group.

At the Cologne promotion on the 6th, German guests highly praised the quality of Yichang tea. After the Yichang Tea Group shared its century-old techniques and internationalization plans, it engaged in precise matchmaking with German companies during the free exchange session, finalizing several intentional cooperations.

Paris Cultural Dialogue: Yihong as a Bond for Sino-French Exchange

On the 8th, the "Chutian Tea Rhyme • Fragrant Encounter in Paris" promotion conference commenced at the Hotel Barrière Fouquet's in Paris, attended by guests including Vice President of the Society for the Encouragement of National Industry and a representative from the French Ministry of Culture (Josiane GAUDE, First Deputy Mayor of Paris's 7th Arrondissement). Josiane GAUDE remarked on the harmony between Chinese tea culture's "harmony in diversity" and the French "art de vivre" spirit, suggesting that Yihong Congou Tea could redefine the taste experience of European afternoon tea.

During the tasting session, Yihong Congou Tea's "sweet, mellow floral and fruity aroma" was praised as "like a perfectly balanced concerto." At the event's conclusion, the Yichang Tea Group presented the Yihong "Tea King" to Vice President of the Society for the Encouragement of National Industry as a symbol of cooperative friendship. "Sharing the 'Chinese Tea+' lifestyle," said Zhou Bin, Assistant General Manager of the Brand Marketing Center.

Brand Global Expansion Confidence: Dual Drive of Century-Old Craftsmanship and Innovation

This European tour is a microcosm of the Yichang Tea Group's global strategy. Leveraging Angel Yeast's network covering over 170 countries, products of the Yichang Tea Group have been exported to more than 50 countries. The 200-year-old Yihong production technique, supported by intelligent production lines, ensures consistent quality. Products like floral-scented Yihong and the yivana series, tailored for the European market, precisely match local consumer preferences.

From the misty Three Gorges to European tables, the Yichang Tea Group uses tea as a medium through which century-old intangible heritage and Eastern culture can flourish abroad. In the future, the Group will expand its presence in the Belt and Road Initiative, enabling more people to experience Yichang's natural gifts and skilled craftsmanship, and allowing the "Chinese Red" fragrance to spread around the world.