Brand Interpretation of YIVANA

I. Brand Name

YIVANA is a combination of "Yi" and "Vana". "Yi" is the phonetic translation of the Chinese character "Yi", anchoring the brand's birthplace – Yichang, a key city along the Ancient Tea Road. Blessed with a unique geographical setting and a time-honored tea-growing history, this city endows the brand with a profound regional cultural heritage. "Vana" means "forest" in Sanskrit, symbolizing the natural and pure growing environment of tea leaves; in Finnish, it stands for "ancient", representing the brand's reverence and inheritance of traditional tea-making craftsmanship; and in French, it conveys the meaning of "beauty". In short, YIVANA is the fine tea hailing from Yichang.

II. Brand Philosophy

YIVANA adheres to the philosophy of "Inherit the Classics, Unleash the Natural Essence". To inherit the classics is to hold deep reverence for and carry forward the time-honored tea-making craftsmanship, devoting meticulous attention to every production step to preserve the classic flavors of tea. To unleash the natural essence is to respect and uphold the innate properties of tea leaves: selecting premium raw materials from the mountains and rivers of Yichang, and bringing consumers the purest and most authentic tea-drinking experience.

III. Brand Story

Yichang boasts a profound and time-honored tea culture, from which Yichang Tea Group emerged. With the mission to revitalize the glory of Yichang tea and the dream to bring Yichang's fine tea to the global stage, Yichang Tea Group founded the YIVANA brand. The birth of YIVANA stems from a profound love and pride for the hometown's tea. From the initial exploration of tea plantations to countless rounds of craftsmanship improvement, the YIVANA team has always stayed true to its original aspiration. We aspire to let more people appreciate the profound and extensive nature of Chinese tea culture and the unique charm of Yichang tea, embarking on a cross-border journey of tea aroma.

IV. Brand Positioning

YIVANA is precisely positioned in the mid-to-high-end overseas tea market, striving to become the top choice for overseas consumers to savor high-quality Chinese tea and experience authentic Chinese tea culture.

V. Brand Features

(1) Origin Advantages

Yichang Tea Group is a wholly-owned subsidiary of Angel Yeast Group, a leading yeast enterprise in China, and a modern tea industry group integrating tea planting, processing, research, sales and tea culture promotion. It has deeply integrated the high-quality resources of Yichang's seven major tea-producing areas, covering a tea plantation area of up to 400,000 mu (approximately 26,667 hectares).

Nestled in the golden tea-growing belt at 30° North Latitude, Yichang features a unique subtropical monsoon climate, abundant sunlight and rainfall, as well as fertile soil. These natural endowments nurture tea leaves with a rich aroma and mellow taste, ensuring the distinctive flavor of YIVANA's products.

(2) Craftsmanship Inheritance and Innovation

YIVANA inherits the ancient tea-making craftsmanship and upgrades it through innovation by integrating modern scientific and technological advances. This approach guarantees the stable and outstanding quality of tea, making every cup of YIVANA tea a showcase of unique flavor.

VI. Brand Culture

The core of YIVANA’s brand culture is Nature, Craftsmanship, Inheritance and Integration.

• Nature reflects the brand's respect for the tea-growing environment and its commitment to presenting the innate quality of tea leaves, advocating a life philosophy of embracing nature and enjoying the gifts of nature.

• Craftsmanship runs through the entire process of tea planting, picking and processing, with the spirit of meticulous craftsmanship applied to every single step.

• Inheritance represents the continuation of Yichang's tea culture and traditional tea-making techniques.

• Integration means actively embracing global cultures, conducting in-depth cultural exchanges with overseas communities in brand building and product promotion. It positions the brand as an envoy of multicultural exchange, striving to build a world-renowned tea brand with global vision and influence.

YIVANA

Yivana